Shoshin - "Beginner's Mind" refers to the idea of letting go of preconceptions and having an attitude of openness when studying a subject.
After 2 decades in the TV Shopping industry, Shawn Diddy pursued her PhD and returned to the business exploring the landscape in a customer centered fashion with the goal of helping women solve problems, feel great and have some fun.
An Iowa native, and Miss Iowa-USA 1997, Shawn Diddy has supported independent film in various capacities from wardrobe and art department to production and acting. Though you may recognize her from infomercials and TV Shopping, Shawn's career has been quite varied.
She is a Certified Personal Trainer and Health Coach (American Council on Exercise) and traveled the US as a health reporter with Chicago based ENN-TV where her team won a Telly Award for health coverage.
Diddy lived in Nashville, TN for several years and spent time performing with hit songwriters. She recorded a CD titled “Girl Most Likely To”.
Later, while living in Los Angeles, Shawn served as red carpet host for various film premieres and festivals including HollyShorts and Dances With Films.
She has played diverse lead roles in independent films including the congenial shelter owner in the children’s feature Operation Dalmatian (2000), a driver in LA Street Race (2017), a short featured in the Los Angeles Dances with Films festival, and a cop-turned-killer in The Offering (2009), a feature-length thriller.
Shawn’s held lead roles on stage from coast to coast, from Guinevere in Camelot with the Pasadena Theater Company in Baltimore to the Stephen Sondheim Theater in Fairfield, Iowa where she played Mrs. Darbus in “Disney’s High School Musical” and the lead in "Music Most Fowl", to stages on the West Coast.
She served on the board of Women In Film and Video of Maryland and continues to support filmmakers and actors as a mentor and teacher. She is currently on the board of the Fairfield Media Center.
After earning a Master of Arts degree in Mass Communications from Towson University, Shawn won both a Telly Award and Communicator Award as a health reporter.
She has been a Certified Personal Trainer and Health Coach through the American Council on Exercise since 2001. She is also a certified Neurolinguistic Programming Practitioner and holds a Gemological Institute of America AJP Certification.
Shawn has hosted over 10,000 hours of live TV, most of the time with no scripts and no net. She has sold millions of dollars in products on QVC, HSN, ShopNBC, EVINE, Jewelry Television and more! Shawn's philosophy is the customer comes first and it's all about value and ways to make life easier and more fun. She is a self proclaimed gadget guru and loves to tell about products she uses.
She has written over 1,000 successful sales scripts and she's produced hundreds of videos. She's a natural organizer and a "whiz" on set. She credits her calm under pressure to years of experience and practicing Transcendental Meditation.
Soon to be "Dr. Diddy" is completing a PhD in Management at Maharishi International University and writing a dissertation on the effects of Transcendental Meditation on mental health,
She has one daughter and is a lover of animals, kitchen gadgets and binging shows with strong female storylines.